Opening of retail outlet for floral arrangements by the Asociación de Floricultoras la Esperanza “Asoflores”

Asoflores, constituted in May 2012, is an Association of female flower- and foliage-producers, who have been dedicated to planting flowers and foliage for 6 years, but not until 2016 managed to cultivate an area of ​​2200 meters of anthurium, planted with resources of Ministry of Agriculture, FSKC and the organization’s own resources. In 2018 begins production the process begins for producing cut flowers-by-the-dozen to be marketed in florists in the municipalities of Tuluá and Roldanillo.

On 12th May, they took their first step towards one of the dreams proposed by the organization: to open its own retail outlet for cut flowers and flower arrangements for every occasion, made by them, in order to provide added value to their products. This process was financed with the organization’s own resources and with the support of the Regional Government of Valle, through resources received with the 2017 Vallecaucana Women’s Award.

Asoflores is located in the village of Tabor, municipality of Trujillo, where its flowers and foliage cultivation takes place . The retail outlet for the  flowers and flower arrangements is located in the urban area of ​​Trujillo.

The association of Floricultoras la Esperanza “Asoflores” is made up of 13, mostly head of the household women, who decide to join forces, with the aim of contributing to the improvement of the quality of life of their families. Since its constitution it has received support from the Ministry of Agriculture, Gobernación del Valle, Mayor of Trujillo and  the integral assistance of the FSCK.

At present Asoflores has an anthurium plot of 2000m2, which was created at the end of 2016 and beginning of 2017 with the support of the Ministry of Agriculture, executed by the Corporación Colombia Internacional CCI, who contributed $ 25,000,000 in cash. The Smurfit Kappa Foundation contributed $ 12,000,000 in professional support (technical, social, accounting) and contribution in agricultural inputs, while Asoflores itself contributed $ 11,350,000 in wages and other payments, for a total project $ 48,350,000.

The crop began its main production process in 2018, during which a total of 205 dozens of flowers were marketed.

Asoflores is an Association of 13 women who joined forces in 2013, with the objective of establishing a flowers and foliage production. Currently, via their retail outlet in the municipal capital of Trujillo, they now also provide added value to their production, allowing them to increase the income of the organization. This process has had difficult times, due to the scarce resources of its members. These results have now been achieved through the institutional support and the effort of each one of its associates, to the point of obtaining recognition at the local and regional level. Its new challenge is the maintenance and growth of its new business, the production of floral arrangements, in order to strengthen the organization economically and to offer other services that contribute to the improvement of the quality of life of the associates and their families.

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